Wrapstation is a “delivery only” concept combining international cuisine with tasty wraps. Focusing on premium quality ingredients, these awesome flavors will `wrapidly` get you addicted to their unique taste.
With a challenge to launch a food concept without a "sit-in" outlet, our focus aimed at creating a visually impactful brand with attitude, that is able to reach its clientele and create a long-lasting impression.
This objective has been reached by creating a brand language that evolved around the letter "W" and implementing a series of emotionally descriptive lines focusing on clean and crisp packaging design.
Aligned with an aggressive Social Media activation strategy, Wrapstation was able to quickly gain public awareness and receive positive reviews.
Next steps? Restaurant outlet and Franchise.
• Brand Strategy
• Name Creation
• Corporate Identity Development
• Packaging Design
• Website Design & Development
• Online Activation
• Photography Art Direction