Over a period of 25 years, Oum El Nour has successfully helped thousands of men and women overcome their drug addictions, launched awareness and prevention activities across various regions in Lebanon, and received recognition and awards, locally and internationally. Yet such was not enough; Their image, strategy, and communication required a full review to better address today's generations.
This is why, we joined hands with OEN in 2014 as part of our CSR, to take their 25th anniversary as an opportunity to work on their image, messaging, positioning and implement them onto various touchpoints. From a brand positioning that relates positivity and emotional responsibility, to a visual identity that is modern yet in line with their core values, all the way to express a new call for action message through an outdoor and TVC campaign.
Our journey with Oum el Nour has not ended as we are continuously working with them to ensure we can contribute to their cause, through what we do best.