Brand Strategy & Design

Franchise Concept

With a Mission To spread Mediterranean culture around the world, one bite at a time, Jana was born.

Jana’s mission is to recreate the Mediterranean experience around the world, bringing rustic Lebanese village cuisine from grandma’s kitchen to cosmopolitan millennials who want a natural and healthy meal on the go.

By wrapping Fair-Trade farm products with traditional Saj bread, JANA reinterprets the popularly convenient wrap concept into a healthy, natural alternative while also promoting and creating jobs within the farming community.


Blackink was commissioned to work on the full Brand strategy and brand design process;

  • Brand Strategy

  • Brand Naming

  • Visual Identity Design

  • Packaging & Collaterals

  • Environmental Branding & Outlet design

  • Communication

  • Brand Guidelines booklet


01. Logo Concept & Design

02. Uniform Design

03. Menu Design

04. Packaging Design

05. Packaging Design

06. Packaging Design

07. Packaging Design

08. Packaging Design

09. Packaging Design

10. Brand Guidelines booklet