Brand Strategy & Design

Corporate Couturier

When employees are proud of their role and the brand they represent, they create positive impressions on customers while also inspiring colleagues to be the same.

Started as couture tailoring house 25 years ago, Modern Fashion Design is a reputable uniform designer and manufacturer brand based in Jordan and has engaged Black Ink to uplift and develop its brand to be in line with the company's future vision and business growth objectives.

FORM was born to bridge the gap between the personal and professional, and help brands (customers) establish a unique image through fashionable corporate wear. They design with the latest fashion trends in mind using innovative materials while focusing on the wearer’s personal style, which means the uniforms are not only stylish but also practical to wear, washable and durable.


Blackink engaged and collaborated closely with the client to Audit and reposition the company by working on a brand strategy in line with the Brand's vision forward. The outcome was a fully fledge Brand strategy and design implementation across all touchpoints;


Brand Strategy:

  • Audience profile
  • Brand Proposition
  • Brand Purpose
  • Brand Personality
  • Brand Naming

Design Execution:

  • Logo Concept & Visual Identity Design
  • Full Stationery Design
  • Corporate/ Product Catalogue
  • Art Direction on shooting and content creation
  • Packaging, signage and Label Design

01. Logo Concept & Design

02. Office Signage

03. Office Interior Look & Feel

04. Stationery Design

05. Brand Guidelines Booklet

06. Bag Design

07. Corporate Folder

08. Packaging Design

09. Label Design

10. Packaging Design

11. Product Catalogue Design

12. Product Catalogue Design

13. Shooting - Art Direction

14. Shooting - Art Direction