Muse is a wine born to inspire, captivate and compel. A work of true vinicultural art carefully crafted with exquisite handpicked grapes from the vineyards of Aynata, nestled in the picturesque lands of Lebanon’s fertile south. Muse was conceived by none other than France’s Michel Rolland, one of the world’s most revered winemakers and award-winning consultants, with a palate renowned for its penchant for inimitable, 100-point wines.
Blackink's involvement initiated from the early staged of development in which we helped interpret and align the client's vision with business goals, overcoming the threat of being diluted in an oversaturated and competitive market.
With in-depth competitive research, we positioned the Brand in a market gap with least resistance and gave life to Muse...source of inspiration.
• Market research
• Brand Strategy & Architecture
• Brand Name Creation
• Visual Identity
• Bottle Design & Packaging
• Marketing Tools
• Website Design and Development including E-commerce
• Marketing Strategy and Activation